Wednesday, December 28, 2005

All I Want(ed) For Christmas

Click to load a 28-second broadband Window Media file of a Telus advertisement.I'm a little late in getting this posted. I did want to encode this television advertisement from Telus.

Telus is now the default local telephone company here. Great changes continue in the telecommunications industry. When we first applied for a phone line, we dealt with BC Tel. That company merged with Alberta Tel to create the newer company. Of course now there's tons of competition for local service, not to mention mobile, long-distance, and broadband Internet.

I didn't research to see who's doing the ads for Telus, but what a brilliant scheme! For a few years the company has been promoting itself with animals. Add out-of-date music with low residuals and they've got the perfect campaign. Animals are cheap, cute, and very memorable.

(Click the hippo, in order to load a 28-second Christmas spot that had everybody humming.)


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