I found a QR code on my little watermelon. A scanner app brought me to a website where I could check on it. It makes perfect sense to let a buyer connect with the individual grower of agricultural produce. Perhaps, even more information including it's route to my store should be included. If FedEx can do so for a package, then there's really no reason not to have a more complete history of my melon. By the way, I'd like to thank J & R Sanguinetti Farms down in California.
Moreover, every product should have a unified way to check on its production. I'd like to get a history of a new item, perhaps even back to the specific worker on an assembly line!