I need a new phone. I've been waiting for what seems like months to get the specs and pricing on a OnePlus 6. It will not be officially released until tomorrow, so other than hype, I've nothing to analyze. No, I don't want to fly to London in order to see the introduction of a new phone, no matter how wonderful it might be.
Perhaps it's me, but the marketing games that seem the norm nowadays are as annoying as hell. Is this how one must successfully launch a new product for millennials? I guess I'm too 'old school' but I still believe that a good product at a great price will always sell. It should not take silly special-events and long queues to release a new product. I find this modern game of withholding information for a big show both irksome and demeaning to the brand doing so.