All for Me?

Yesterday's jingle written for Burger King proposed that customers had a say in personalizing their burgers. They were suggesting that McDonald's, the arch rival (so to speak!) served just pre-manufactured, warmed-by-heat-lamp fare.

So, McDonald's ran the following campaign during the second half of the 70's. This particular ad strongly suggests that only McDonald's can provide that special taste for Georgia peaches or those on California beaches. More importantly, this 30-second, Quarter Pounder spot culminates with a counter argument that at McDonald's: "We do it all for you!"


Related Blog Entry: See private letter to Ronnie from October 29th of last year.